Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But Are or higher accurately, ‘see now, pre-order now.’ we are perhaps maybe not speaking about fast bridal fashion right here.

Houghton Introduces ‘See Now, purchase Now’ for designer wedding dresses, But Are or higher accurately, ‘see now, pre-order now.’ we are perhaps maybe not speaking about fast bridal fashion right here.

Increasingly more brands today are adopting some form of the see now, purchase now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s straight away shoppable Grateful Dead-inspired collection. Now, celeb-loved indie brand name Houghton is bringing that concept towards the bridal globe having its very very very first shop-the-runway collection for springtime 2017. Read more