White paper journalist tip #2: develop an argument

White paper journalist tip #2: develop an argument

Every white paper journalist must learn to create an argument that is coherent.

Without one, your papers that are white convince anybody of any such thing.

But a paper that is white gifts a powerful argument may be directly on the amount of money. It may produce results that are great years running.

The real question is, why is a good argument? And exactly how do you really build one?

For responses, let’s look right right right back. In the past. To ancient Greece additionally the thinker that is great, shown in the coin above.

Contrary to popular belief, Aristotle can provide us some practical tips about how to build a great argument in a paper that is white.

Develop an argument tip # 1: know ethos, logos, and pathos

A lot more than 2,300 years back, Aristotle analyzed the current weather of persuasion. Read more